How do you read Stussy?
How do you pronounce Reebok brand?
How is Nike really pronounced?
How do you pronounce Chanel brand?
David Nilsen is the former editor of Fourth & Sycamore. He is a member of the National Book Critics Circle. You can find more of his writing on his website at davidnilsenwriter.com and follow him on Twitter as @NilsenDavid.