How do you read Stussy?
How do you pronounce Reebok brand?
How is Nike really pronounced?
The correct way to pronounce “Nike” is so that it rhymes with “spiky”.
How do you pronounce Chanel brand?

David Nilsen is the former editor of Fourth & Sycamore. He is a member of the National Book Critics Circle. You can find more of his writing on his website at davidnilsenwriter.com and follow him on Twitter as @NilsenDavid.